Sugarfina X Hello Kitty

Sugarfina’s collaboration with Hello Kitty and Friends presented a unique opportunity to merge playful nostalgia with the brand’s elevated aesthetic. I led the full-scope design of all digital assets for the campaign — including email marketing, landing page UI, website banners, and paid digital ads — creating a cohesive and engaging experience across every touchpoint. This project challenged me to thoughtfully translate the charm of the Sanrio characters into polished, conversion-driven designs that resonated with both new and returning customers.