Candy Club

Rebranding, Creative Direction,

Email Marketing, Website Banners

Credits

Jr. Visual Designer: Sarah Smith

Photography: Talia Dekel

In 2024, Sugarfina acquired Candy Club, which required a full visual rebrand to stand out in a competitive market. I led the rebranding initiative, developing a refreshed visual identity—from color palettes and typography to updated email templates and website banners. I also shaped the creative direction to ensure the new brand feel was cohesive, fun, and aligned with brand standards. This rebrand positioned Candy Club for a stronger market presence and brand experience.